Preserve Ocean Plastic Initiative (POPi)

*Citation: Stemming the Plastic Tide: 10 Rivers Contribute Most of the Plastic in the Ocean. Scientific American, 2018.

What is POPi?

Preserve Ocean Plastic Initiative (POPi) makes great products from plastic that was rescued from coastlines and waterways and was at risk of entering the ocean.

We've got a crisis in the ocean. Plastic waste is finding its way to the ocean at a pace we never thought possible.

We know that one razor or one toothbrush doesn’t solve the enormous problem of ocean plastic.

But little steps count.

We are proud to be taking steps to support some amazing organizations that are having a positive impact on ocean health.

Read our recent stories:
5 Startling Facts About Ocean Plastic Pollution and What We Can Do To Stop It

Coming Together to Make a Difference: How the Preserve Ocean Plastic Initiative (POPi) is Working to Reduce Ocean Plastic Pollution - and How You Can Too

Preventing Plastic Pollution in our Oceans: 6 Ways You Can Have an Impact

Renew Oceans: Empowering Women to Create Environmental and Social Change

When you buy a POPi product, you are playing a role in stopping the flow of wayward plastic that contaminates our oceans and harms our earth’s marine animals

Our POPi Shave 5 and POPi Toothbrush are our same great products, now made from recycled ocean plastic.

POPi Shave 5 available now. POPi Toothbrush available for pre-order, ships Summer 2020.

Why is ocean plastic a huge problem?

Virgin plastics last about 500 years in the ocean.

150 million metric tons of plastic are already in the ocean.

8 million more are being added each year.

Sunlight and ocean currents break down plastic in the ocean. This plastic then absorbs and concentrates toxic chemicals making its way into marine and human food chains. It becomes more toxic as it stays in the ocean longer and absorbs more pollutants.

Not only does plastic have a physical presence in the ocean, plastics can also have a chemical reaction in the water causing the ocean’s oxygen level to drop. In marine animals this can impair reproduction, weaken immune systems and even alter gene expression. In addition, the decrease in oxygen can lead to an increase in carbon dioxide which can lead to a greenhouse effect in the ocean.

Ocean clean up is about remediation but the future problem must be solved with more reuse, better recycling, and prevention and collection before plastics reach the ocean.

Our Partners

We believe in the power of strong partnerships and are thrilled to be able to support those at the forefront of solving the ocean plastic crisis. Through sales of our POPi products, we support organizations that prevent plastic from reaching the ocean. 25% of proceeds from POPi products are donated to non-profits that work on issues that include:

  • Developing better recycling systems around the world
  • Researching the effects of plastic in the ocean and on marine life
  • Creating catchment technologies (ways to trap plastic in waterways before it reaches the ocean)
  • Providing better end of life solutions for recovered and recycled packages that were heading for the ocean

Learn about who we are supporting:


The 5 Gyres Institute is a nonprofit organization based in Los Angeles, with a global network of supporters united in the pursuit of a planet free of plastic pollution. 5 Gyres mission is to empower action against the global health crisis of plastic pollution through science, education, and adventure.


Renew Oceans is a nonprofit organization working to reduce ocean plastic pollution where it begins - in populous river-adjacent communities in the developing world. They divert plastic waste with biofences in rivers across the developing world, and renew these plastics into fuels while empowering local communities.