Climate Action

In 2019, we joined more than 500 other B Corps in announcing our commitment to hit Net Zero by 2030, 20 years ahead of the Paris Climate Accords. Like all B Corps, at Preserve we believe that businesses have a unique place of leadership in fighting climate change.

Net Zero is a journey, and a mindset - one that includes reducing our emissions as much as possible and buying certified carbon offsets for that which we can’t reduce. We are thrilled to announce a significant step in our journey: We are now Climate Neutral Certified.

This past year, we worked with Climate Neutral, an independent non-profit organization, to measure our 2020 carbon footprint, offset it through quality carbon credits, and develop programs to reduce future emissions.

We invite you to learn more about the steps we took to measure, offset, reduce, and become Climate Neutral Certified. Please scroll down for more.


Preserve worked with Climate Neutral to Measure our Carbon Footprint…so what does that mean?

Climate Neutral helps companies identify recognized business impact areas and then use established “emissions factors” to estimate the CO2 that is attributable to activities within those impact areas. Depending on the category, estimates can be based on volume of material used, on spends, or on distances. These measurements are based on averages. As you can imagine, unless you own your own vehicles (which Preserve doesn’t) or continuously monitor a partner’s operations, it can be hard to directly measure an exact footprint. An example is that we don’t measure how long a truck idles with our product on it, instead the approach is to use an estimate of how much fuel is used on average to deliver a certain weight a certain distance. Because we know that there is some uncertainty, our goal from the beginning was to overestimate areas whenever possible.

Any footprint has 3 “scopes” and this is how we looked at ours:

Scope 1

Direct Brand Emission

Direct emissions come from the burning of fuel that directly releases CO2. This can include fuel burned by company vehicles and fuel burned to heat corporate buildings.

  • Preserve does not own company vehicles, but heats our offices with natural gas. For this scope, we collected our gas bills and information on therms used.

Scope 2

Indirect Brand Emissions

This includes electricity used at company facilities since that electricity may be generated through carbon-emitting means.

  • For the electricity used in Preserve’s office for lighting, cooling and powering our devices, we purchase solar through renewable energy credits. This step makes our scope 2 footprint zero.

Scope 3

Supply Chain Emissions

Not surprisingly, this is Preserve’s largest “bucket” of emissions. Because we work closely with manufacturing partners and don’t own the manufacturing facilities ourselves, the creation and delivery of our products fall into Scope 3. To measure this, we collected data on:

  • Purchased goods and services – the materials we buy to make our products
  • The purchase of capital goods - any machines or other durable equipment we buy
  • Upstream emissions from fuel and energy – the energy used to run the machines to make our products and power the buildings in which they are located
  • Upstream transportation – moving our products in the supply chain before they come to us
  • Waste from operations
  • Business travel – any travel undertaken by Preserve employees on behalf of Preserve
  • Employee commuting - some members of the Preserve team take the train to work, while others bike, walk, drive or work from home. We gathered information on office trips made, modes of transport, and distances traveled.
  • Downstream transportation and distribution – delivering our products to our customers


Scope 3, under the Greenhouse Gas Protocol, goes a bit further, but as things get further into Scope 3, the measurement of them can become more blurry. Here are Scope 3 areas that we did NOT measure at this time and are not included in the Climate Neutral certification. As may be obvious, not all of them apply to Preserve.

  • Upstream leased assets – not applicable
  • Processing of sold products – not applicable
  • Use of sold products
  • End-of-life treatment of sold products
  • Downstream leased assets – not applicable
  • Franchises – not applicable
  • Investments – not applicable

For the two on this list that do apply to Preserve, our products continue to have an impact once they are out of our hands and we currently do not measure this. The water someone heats to shave, the soap someone chooses to do dishes, whether dishwashers are run full or nearly empty – all of these have external implications for how the use of our products can contribute to CO2 emissions. We also haven’t included, for now at least, the impact of the disposal (or recycling) of our products. These are areas that we will continue to consider and address as part of the next steps in our Net Zero journey.

Our hope is that by overestimating our footprint within the boundaries laid out above and through working with partners like SeaTrees, we can not only offset the minimum of our footprint, but also go beyond and make a climate positive impact.

Our 2020 footprint, calculated within the boundaries, totaled 712.86 metric tonnes of carbon. You can see our footprint and the breakdown here.


As detailed above, the measurement of our footprint in 2020 did have some boundaries. However, within our boundary of “cradle to customer” we purchased offsets credits for our entire footprint. Offset credits, broadly, are reductions in Greenhouse Gas Emissions, or increases in carbon sequestration (trapping) that are measured in 1 metric ton increments and can be “traded” to balance emissions elsewhere.   Offset credits are typically offered as a part of “projects” and these projects, in order to ensure legitimacy, are verified by 3rd parties. For example, Climate Neutral requires that any projects used to offset be certified by Gold Standard, Verified Carbon Standard, Climate Action Reserve, American Carbon Registry or Clean Development Mechanism.

Preserve’s approach in choosing offsets for 2020 was to prioritize projects that met multiple UN Sustainable Development Goals and we sourced these offsets through two approaches:

  • Contributions to SeaTrees via our POPi program. Our contributions to SeaTrees, as part of POPi, help to promote ocean health and also have the dual benefit of helping to offset Preserve’s footprint. We worked with SeaTrees to use part of our POPi contributions to offset 368 tons of our footprint through the Southern Cardamom REDD (Reducing Emissions from Deforestation and forest Degradation) project which seeks to promote biodiversity, and help create alternative livelihoods among other sustainable development goals. Our contributions to SeaTrees, also go beyond certified projects and support other smaller, local, non-certified projects such as planting kelp and mangroves.
  • Pooled offset credits with other Climate Neutral brands. Together with other Climate Neutral certified brands, we bought into a “pool” of carbon offset credits with a focus on forestry and land-based projects and offset 345 tons through this approach. We chose to buy into a pool featuring these types of projects since they have the dual purpose of not only sinking carbon but also supporting livelihoods. We supported five certified projects focused on conserving forest ecosystems in Papua New Guinea, Peru, Colombia, and Mexico.


While offsets can deal with our current footprint, the goal in a Net Zero journey is to reduce as much as possible so that offsets are used for only that which cannot be reduced. Climate Neutral’s approach is to allow flexibility within reduction plans and to push companies to increase the level of ambition in reductions year after year.

For Preserve, starting as a company that already utilizes recycled materials (lower footprint) and manufactures in the USA (lower footprint) means that we are already in a relatively good spot. It also means that further reductions will become more complicated.

For Preserve’s first year of Climate Neutral certification, we have kept our reductions simple. As we continue to grow, we are planning for larger and more complicated reductions for coming years. For 2021-2022, we have committed to packaging reduction goals – moving two key products from rigid virgin plastic packaging to recycled paperboard packaging.

Thanks for reading about our Climate Neutral certification and our approach to Net Zero. We look forward to sharing more as we continue on this journey.

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