Preserve’s new Lightweight Pouch designs are here! And… a lot of people put a lot of work into the beautiful designs that are now on store shelves. Our Lightweight Pouch needed a makeover, and we wanted to celebrate the power of the artists and designers who make a positive difference in our world.
With this in mind, we turned to our friends at Boston-based nonprofit Artists For Humanity—an incredible place that provides jobs in the arts for Boston Area teens—led by its Founding Executive/Artistic Director Susan Rodgerson. We hired AFH for the job, shared rough ideas of what we were looking for, and a host of talented teen artists from AFH's Graphic Design Studio came forward with proposed designs.
While it was hard to narrow it down, Preserve ultimately chose the work of three artists: Jenni Ogaus, Jonathan Pinchera, and Jordan Nelson whose work now covers our Ultra Soft, Soft, and Medium pouches respectively.
Of the design inspiration, participant turned assistant mentor Jordan Nelson explains, "The inspiration behind my design for the Preserve toothbrush packaging was the toothbrush itself. I thought to myself, 'what better way to communicate the mood of the product than by using it as an art tool?' That is when I had the idea of taking an actual toothbrush to create streaks across the package using watered down acrylic paint. I wanted my design to show a sense of energy."